There is no doubt that Facebook as a marketing platform if used correctly is a very effective and cheap tool. So, why is it not generating the sales that those small business owners are hoping for? What are they doing wrong?
Over the past 12-months I have been observing the marketing, branding and advertising strategies used by many small business owners in the Algarve, and I could not miss many of the errors committed by them.
And I leave for last the most important one: Not having a clear strategy on how to use Facebook and how to gain maximum benefit.
Facebook is still one of the best marketing options around which is very, very cost effective. And if you link it to other advertising and marketing platforms including your own website, then you are on the right path to effectively market, brand and advertise your business.