Environmental sustainability in the business world involves making decisions that are in the best interest of people and planet while protecting our natural world. It is a prominent topic at the moment as many people are taking notice of the significant impact that businesses and individuals can have on the environment.
While some may argue that environmental sustainability is not the responsibility of businesses, there are a number of points that strongly support the business case for environmentally sustainable strategies including:
Environmental sustainability is becoming an increasingly effective way for businesses to differentiate themselves in a competitive market. There is little doubt that environmentally sustainable practices can help to improve your public image as customers want products and services that are not harmful to the environment.
For example, many small business start-ups are focusing on providing environmentally friendly solutions to common needs such as installing solar energy products and offering recycling services. Marketing your business as environmentally friendly and selling environmentally sustainable services can really help you to expand your customer base and capitalise on new opportunities.
Note: This article was first published on empowerment-gateway.com on Tuesday, 14 April 2015
Written by Laurinda Seabra